Manifesto

We record substantial reality, and do not fabricate fake phenomena.

We may enhance digital pixels when necessary in the long tradition of photographic darkroom, but we do not invent pixels or synthetically generate pictorial contents. We stay absolutely faithful to experienced reality.

We seek character, not mere appearance.

We do not invent beauty, but detect beauty, liberate it from what obscures it, and create the environment in which it can fully unfold its intrinsic quality.